Hi! I'm Anita
Aka, your biz bestie, and the one who's going to help you build a business that makes sense.
But before any of that, let's start with you.
Maybe you've had four or five ideas that all felt right at the time, and none of them went anywhere.
Maybe you've built something that works, but you're still doing half of it by hand, and the tech never quite caught up.
Maybe you've bought the course, done the workbook, and still don't know what to do on a Tuesday night.
Maybe you've been in business for years, and it's less about knowing what to do, more that nobody ever showed you how the tech is supposed to fit together.
Maybe you're sitting there at 10pm, laptop open, typing "what actually makes money online" into Google, again.
Maybe your people love you, but they just don't get this online thing, and some nights that's the loneliest part.
Maybe you know something's gotta change, but every time you sit down to work on it, you can't work out where to start, so you close the laptop and do nothing at all.
Maybe you've got the vision and the energy in spades, ideas coming a mile a minute, but the business keeps hitting the same ceiling as it grows, because there's nothing solid enough underneath it to carry the weight.
Whichever one of those is you, you're capable, driven, and just done doing it the hard way.
If you saw yourself in even one of those, here's why I think I can help. For years I worked 1:1 with business owners, in small, concentrated containers, doing everything from their marketing to their social media admin, systems, and tech support.
That business was built around becoming a mother, which is exactly why I wasn't chasing a membership model back then, I was chasing something that fit around my baby.
These days my kids are a little older, and I've got more of myself to give again, so I'm pivoting into something different with the same knowledge: a low ticket membership, so more women can get access to the unicorn part of my Biz Bestie brain.
I've pivoted my own offer more than once, watching the market move over the years and choosing to move with it instead of against it. I know how to look at a business and see the whole thing at once: the offer, the tech, the strategy, the value ladder, the parts you often can't see from inside it.
I know how to read where an industry's heading too, including the pace AI has forced on all of us these last few years, and that's exactly what made my 1:1 work so useful: specific advice for your industry, not a template.
I used to hand that knowledge to one business owner at a time, whoever walked through the door. Now, in this new season, I'm building something bigger than any single offer: an ecosystem more women can access, carrying my life's work so far, leading the lessons, inspiring the change in this vast world of AI, and helping women see what's possible in their industry.
None of it happened by accident. It didn't. I made strategic life choices.
Nine years ago, I returned home to New Zealand after a 10-year stint in the Australian corporate world, ready for my next thing, with a side of quality family time. What I got instead was a lot of "you're overqualified for this role" or, "we don't feel you will be satisfied long term based on your previous role experience". Not quite the welcome home I'd pictured to say the least.
Now I could have let that knockback be a whole chapter, but instead I did what I do best. I put on my big girl panties, weighed up a quick pros and cons list and then I pivoted, making up a solid plan as I moved forward {spoiler: starting before you're ready is kind of my whole thing}.
That was just the beginning. Over the years it's grown into a few different things: the Kajabi Glow Up, the AI Bestie Setup, and there's more coming, including a different kind of container altogether, the Inner Circle. Biz Bestie Club is one piece of that puzzle. Here's why it exists.
I was already online, already running my own social media marketing business, so this wasn't a fresh start, it was a change in direction. I backed myself and the skills I already had, and kept building. Being told I didn't fit the box was the best thing that could have happened, because that box was never meant to contain me anyway. It made me a master of the pivot. My business has been quietly reinventing itself ever since, because so have I. And I've stopped calling that a flaw. I call it what it actually is: growth.
The old wayFor a long time, I built the way you're "supposed" to. Push harder, do more, be everywhere, run on fumes and call it ambition. Then a season of surgery and recovery took the choice away from me and forced me to slow right down. And in that unexpected quiet, it hit me.
"I did not want a business that only worked when I could run myself into the ground."
The shiftI wanted one that fit my life, not one my life had to keep bending around. That's where Biz Bestie Club was born. Everything I do now is built on that one idea: a business that makes sense, at a pace that's sustainable around real life {revolutionary, I know}.
That same idea, a business that fits your life, not one you have to keep bending around, is exactly why I work with women at both ends of this journey.
Capable, driven, and completely over feeling stuck: an idea that hasn't gone anywhere yet, no idea what step to take next, and no community or expert to help you figure it out.
Got a biz going and just need the tech, the AI, and the systems working together, plus a clear look at your value ladder gaps, because spotting exactly where you're leaving money on the table is my zone of genius.
Different starting points, same thing underneath: you're not short on ideas or effort, you're short on a clear path.
That's what I bring to Biz Bestie Club. Part strategist, part biz bestie. I show you what to do, why it matters, and how to do it. And if you're in there and want to go even deeper with me directly, one-to-one time through Power Hours or Spotlight is there for members who are ready for it.
And let's not forget the power of building an AI brain along the way. Biz Bestie Club's methodology and phases do double duty: follow them, and you walk away with a comprehensive AI biz brain, built right alongside the business itself.
Want more from me directly? The Inner Circle is coming. Either way, leave knowing exactly what your next step is and why, and I've done my job.
You don't need to do more, be louder, or be everywhere at once. You don't need to have it all figured out, or be five steps ahead of where you are. You're allowed to build this in the pockets of time you have, at the pace that fits your real life.
When I'm not building, I'm a homeschooling mum of two here in Southland, doing most of my "adult brain" work after bedtime, mid-renovation, and deep in my sourdough and fermenting era. I've got a daily tug-of-war going between buying a homestead and seeing the world, and I've made peace with not resolving it just yet.
Underneath all of that is one thing: I want to build a life I don't need a holiday from, and that's exactly what I want for my kids too, in the long run.
If any of this feels like your kind of thing, then you're my kind of person. Come find your feet inside Biz Bestie Club, or send me a message via email or Instagram DM with the word "Inner Circle" in it. I'll add you to the waitlist for what's coming next. Either way, I'm so glad you're here {and if you made it all the way down this page, I already like your commitment}. 🧡
P.S. If no one's told you lately: the life and the business you want aren't too big, and you're not too late for them. You're right on time for your version. And I'm right here when you're ready.